Dear Friends, As we all know, 2024 was one of the most challenging years for the diamond industry in the past 30 to 40 years. Excess supply, low Chinese demand and increased sales of synthetic diamonds have all made a significant dent in the natural diamond business. To remedy this, major producers are reducing rough … Read more
Dear Friends, We just completed a holiday season that showed mixed results for the natural diamond industry. Sales of natural diamond jewelry were stable, and independent jewelers outperformed large chains. However, synthetic diamonds continued to successfully compete with natural diamond market share. At we look forward to 2025, it seems that demand for natural diamonds is … Read more
WFDB Launches “Moments” Social Media Campaign for Natural Diamonds Tagline of the campaign is “Crafted by Earth, Celebrated by You” The World Federation of Diamond Bourses (WFDB) has launched a social media campaign to promote natural diamonds. Called “Moments” the campaign celebrates the emotional significance of natural diamonds in life’s most cherished memories. The first post … Read more
