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World Federation Of Diamond Bourses


Antwerp, August 31, 2020 — The World Federation of Diamond Bourses (WFDB) announced today that it has recruited industry veteran Kim E. Pelletier to serve as CEO of the newly formed Get Diamonds B2B diamond trading platform.  Get Diamonds, which is owned by the WFDB, is the only non-profit entity diamond trading platform whose slogan is “By the industry, for the industry.”

Get Diamonds is operated by Lucy Platforms, an Israel-based hi-tech company that uses state-of-the-art technologies including artificial intelligence (AI) to create a most advanced diamond trading platform.

Since launching in March, Get Diamonds has become the largest diamond trading platform in the world, with 1.3 million stones listed.  Its 5.8 billion dollar total value of listings demonstrates the desire of the industry for an alternative trading platform that brings added value to industry members.

Yoram Dvash, Acting President of the WFDB said, “We sought a strong leader from within the industry for Get Diamonds, in order for this extraordinary enterprise to reach its full potential. Kim Pelletier is—we believe—the most qualified person to take on this position. As former Sales & Marketing VP for Polygon, Kim not only has the experience involved in managing and growing B2B diamond platforms, she’s done so successfully in a challenging marketplace.”

Kim Pelletier was most recently president of IGC Jewelry & Diamonds, has served as vice-president at Hearts On Fire, Memoire, and John Hardy, and was a Field Director for De Beers’ Diamond Promotion Service.

“I am both thrilled, and humbled, to be offered this exciting new challenge,” said Pelletier.  “A B2B diamond trading platform created by and for the members it serves is clearly an idea whose time has come.  Finding new ways to deliver strong business value to diamond companies and retail jewelers at Polygon was one of the most fulfilling challenges I’ve ever had.  This will reprise that role, but now with a truly global reach, and with the full backing of the WFDB itself.”

About Get Diamonds

Get Diamonds, backed and supported by the World Federation of Diamond Bourses (WFDB), is the world’s largest B2B online diamond marketplace. The Get Diamonds online trading platform allows trade members access to a large volume and variety of diamonds. Consisting of over 4,000 registered suppliers, all in good standing with WFDB-affiliated diamond exchanges. Get Diamonds lists 1.3 million stones, worth over $5.8 billion. There are 25,000 registered buyers from around the world. Get Diamonds is powered by Lucy Platforms, a leading developer of e-commerce platforms for the diamond industry.

About World Federation of Diamond Bourses

The World Federation of Diamond Bourses, founded in 1947, has 30 affiliated bourse members. It exists to protect the interests of affiliated bourses and their individual members, and also to further the amicable settlement or arbitration of disputes between individual members of the affiliated bourses and/or between affiliated bourses. The WFDB participates in the promotion of world trade and encourages the establishment of new diamond bourses. Members of affiliated bourses pledge to uphold the traditions, principles of mutual trust, consideration and friendship which prevail among the members of the bourses world-wide. They also pledge themselves to abide by and hand down these principles and to ensure that they will forever serve as a basis in business relations between members of affiliated bourses.

About Kim E. Pelletier

Kim E. Pelletier has had a long and varied career in the diamond and jewelry industries working for notable brands such as DeBeers, Polygon, Hearts On Fire, John Hardy, Stephen Dweck, Michael Aram and most recently for DeBeers Sightholder IGC NV. 

Ms. Pelletier has worked in many facets in the industry, with primary focus on Sales and Marketing functions. She led the sales teams at both Hearts On Fire and John Hardy in the position of Vice President of Sales.  Ms. Pelletier was also a key contributor to production, inventory forecasting, merchandising, product design, talent recruitment and leadership.   Get Diamonds will allow Ms. Pelletier to bring together all of her professional experience as she works with the WFDB members, the Lucy Platforms team and the industry to continue to build a network that is designed by the industry and for the industry.  Kim E. Pelletier Contact:  US Cell – 617-480-4473 or