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Forevermark launches in Belgium

Forevermark, the diamond brand from De Beers Group, has been launched in five jewelry stores in Belgium through a partnership with Gautam Diamonds.

Forevermark jewelry will be available in Gautam stores in the historic Grand Place/Grote Markt and Galerie de la Reine/Koninginnegalerij in the city, as well as in three Antwerp Diamonds by Gautam stores in Brussels Airport.

The official launch took place on 11 December in the Galerie de la Reine store, and will include a display of some of the Forevermark Red Carpet Collection, featuring pieces that have been worn by A-list celebrities at renowned awards ceremonies.

The launch brings the total number of countries where Forevermark is available to 34, and further extends the brand’s presence in Europe, following the announcement last year of new retail partnerships in Germany, France and Italy.

Forevermark CEO, Nancy Liu, said: “We look forward to working with Gautam in their historic locations in the heart Brussels and at the airport. Bringing the Forevermark story and brand promise of diamonds that are beautiful, rare and responsibly-sourced to new countries in Europe has been a great success in recent years and we look forward to a bright future in Belgium.”

Gautam Diamonds Managing Director Yudhi Gautam said: “Finding a partner like Forevermark that has a respected brand offering that resonates with consumers and matches our own commitments so well is truly exciting. We are delighted to start this journey and look forward to the successes ahead.”