Forevermark Launches In Indonesia as Global Expansion Continues

Forevermark, the De Beers Group's diamond brand, has expanded into Indonesia.

Forevermark is partnering with Indonesian jewelry company, Central Mega Kencana (CMK), which will sell Forevermark in its retail brands, Frank & Co., The Palace and Miss Mondial.

Forevermark will be sold in 12 stores, initially, via the CMK network in the Jakarta region, with plans to expand in the near future.

The official launch event took place on April 11 at Plaza Senayan in Jakarta, and was marked with a showcasing of Forevermark red carpet jewelry, as well as an exhibition highlighting the brand’s key message: diamonds that are beautiful, rare and responsibly sourced.

The Indonesia launch means Forevermark will now be available in 26 markets globally.

Stephen Lussier, Chief Executive, Forevermark, said: “We are delighted to be launching Forevermark in the fast-growing Indonesian jewelry market, with our market-leading partner CMK. Forevermark’s brand promise continues to resonate very strongly across the world, and we look forward to exploring the potential for further new market launches as the brand goes from strength to strength.”