Synthetic Diamond Manufacturers 'Lying To Millennials'

“Many laboratory-grown diamond companies describe their diamonds as being green or eco-friendly and use words such as ‘greenhouse’ or ‘foundry’ to try and influence opinion," said Arslanian Group MD, Sahag Arslanian during the Mining Indaba in South Africa last week in a panel discussion on diamonds. "They are also being told that [synthetic] diamonds are real diamonds without the human or environmental impact. This is misrepresentation.

“They deceive the consumer, because a synthetic diamond is not worth much at retail value. Millennials are being fed lies, because the gap between reality and marketing is huge. Synthetic retailers are winning the marketing battle.”

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