Elodie Daguzan – Executive Director of the World Diamond Council

Elodie Daguzan

1. What are the goals of the WDC for the next few months and for all of 2025?

Our primary goal is to strenghen the Kimberley Process (KP) as a whole during its final year of the current review and reform cycle. We will continue chairing the discussions on the expansion of the definition of  “conflict diamonds,” ensuring that the KP remains relevant in today’s context as an effective tool for conflict prevention, and most importantly that it matches evolving consumer expectations.

We are accutely aware of the current geopolitical complexities that can hinder progress in that area; we are after all a global body. Nevertheless, our resolve to facilitate and achieve progress on the “definition” remains as strong as ever, due to the renewed commitment we received from the KP participanting countries at the Plenary in Dubai. Our responsibility is to create a safe place where all KP Participants can work together in unison, which is what we intend to do to the very best of our abilities.

2. At the recent KP Plenary, what were the goals of the WDC and what were you able to accomplish?

Our main objective at the KP Plenary was to foster constructive dialogue and progress with regard to the expansion of the “conflict diamond” definition and to reinforce our role as a bridge between the diamond industry, civil society and governments.

Our second objective was to push the digitization of the KP to advance transparency and traceability in the diamond supply chain. Digitization together with the concept of listing and maintaining countries of mining origin on KP certificates will ensure that the KP remains the strongest independent rough diamond certification scheme globally. To that end, the UAE, the current KP Chair, presented a pilot program of secure QR-coded digital certificates that is accessible to all, and that demonstrates how innovation can enhance the Kimberley Process.

3. Does the WDC want to grow its ranks and if so, how?

Yes, the WDC actively seeks to grow its membership. Though the question is not “how” but “why” I would rather say. The reason for this is fundamental to our mission, which is to serve as an effective advocate for the diamond industry. To do so, WDC must represent the broadest and most diverse range of stakeholders along the value chain. A larger and more inclusive membership strengthens the organization’s ability to speak with authority, whether it is within the KP forum, or whilst engaging with the G7 for example. It enhances our capacity to address global challenges such as ethical sourcing and consumer confidence.

A large WDC helps to ensure that decisions and policies reflect the needs and perspectives of a wider range of industry participants, from rough producers to retailers​, as well as service providers such as banks, secure carriers and more.  For me, this means constantly reaching out to more industry players to join forces with us to ensuring the integrity of the diamond supply chain and its sustainability over the long term.

4. Since taking over as Executive Director, what have you been most proud of?

Thank you for this great question! To begin with, I’m consistently proud of raising awareness about the WDC—what we do and the importance of our achievements. And the same goes when spreading the gospel on the KP! It’s vital for the industry to understand the foundational role of the Kimberley Process (KP) in our trade.  I’m a staunch believer in its significance.

But if I had to pick my proudest moment, it would undoubtedly be my involvement in the review mission to the Central African Republic (CAR). You may have heard about the recent lifting of the partial embargo of exports from CAR, during the KP Plenary in Dubai. I was part of the international expert team that traveled to CAR in September to assess the country’s compliance with KP standards and its overall situation.

What moved me the most was how the people of CAR truly embody their country’s motto: “Unity, Dignity, Work.” Hundreds of people gathered to meet us, eager to share their stories. They came together as one, in peace, with a determined resolve to reclaim their chance to shape their country’s future, offering every bit of information we needed to help fulfill our mission successfully. Their dignity moved me deeply—something I’m certain everyone in the mission felt too.

Lifting the embargo on CAR and readmitting the country as fully compliant with the KP’s minimum requirements wasn’t just a technical milestone; it was a human victory. Being part of that was an honor that I’ll carry forever.

5. What are you still striving to achieve?

Consumer confidence lies at the heart of the diamond industry’s sustainability and growth—it is the North Star of the WDC. It’s what drives everything we do. Meeting consumers’ expectations is vital to fostering a healthy industry from which all can benefit.

Upholding the integrity of natural diamonds and ensuring their ethical provenance is not just about responsibility or accountability, but also the necessity to maintain trust across the supply chain. This trust empowers consumers to see diamonds as symbols of love, commitment, and a force for good, rather than mere commodities with questionable origins.

Our motto, “leaving no one behind,” reflects our commitment to inclusivity and fairness throughout the diamond pipeline. Whether it’s supporting artisanal miners, small businesses or major corporations, we strive to ensure that every stakeholder has the opportunity to participate ethically and sustainably. This principle also underscores our dedication to creating an industry where the benefits of diamonds are felt by all.

That’s why we’re always on the lookout for any unintended consequences that could affect the entire industry. Our role is to stay connected to the “bigger picture,” advocating on behalf of everyone to protect the industry. It’s a delicate balancing act, but it’s a challenge we embrace every single day.

6. How did you become involved in the diamond industry, and what has been your journey in the industry?

My journey into the diamond industry has always been driven by a deep passion and, more importantly, a sense of calling. Although my family had no ties to the diamond world, I felt a pull toward this industry from a young age. At just 15, I knew this was the path for me. Initially, I dreamed of becoming a buyer for a luxury brand—after all, being Parisian, it seemed natural. However, life had different plans for me. I realized that my true purpose was to work for an organization where I could protect and advocate for the people who make the diamond world so special. That’s exactly what the WDC enables me to do today.

I started my career in polished diamonds, but for the past decade, I’ve been drawn to the upstream sector. My goal is to work with rough diamonds one day. Rough diamonds are where everything begins—where the potential for beauty is discovered, where growth and socio-economic development take shape for countries and communities. I wouldn’t change my path for anything. I’m a natural diamond advocate, through and through!

 
7. What do you think are the greatest challenges facing the world diamond industry?

The industry faces several challenges. These include enduring the current low tide of the market cycle, maintaining consumer confidence with regards to competition from lab-grown diamonds, navigating geopolitical complexities like the current import restrictions, or addressing the environmental and social concerns of stakeholders. I firmly believe that through cooperation and constructive dialogue, our industry can overcome each challenges. Look at WDC,  it is a perfect example of various stakeholders striving to work in unison for the benefit of all. In essence, it’s about acting together as one—an approach that isn’t always easy, but certainly achievable.

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