About World Diamond Mark ®

The World Diamond Mark® Foundation is a non-for-profit organisation incorporated in Hong Kong, established in 2012 by the World Federation of Diamond Bourses to promote consumer desirability and confidence in diamonds.

The World Diamond Mark’s global objective is to ensure the health and future growth of the diamond and diamond jewellery industry in the luxury market sector through the creation of consumer demand. It is based on four core activities:

- Generic Marketing Programmes to increase sales of diamonds and diamond jewellery,

- Consumer Information to increase consumer desirability and trust in natural diamonds,

- Retailer Education and Training to increase knowledge and retailer performance,

- Authorised Diamond Dealer® (ADD) accreditation programme to increase the reputation, brand value and revenue of jewellery retailers.

The organisation is funded by the diamond industry stakeholders, global and local partners and contributions from the Authorised Diamond Dealers. The Chairman of the Foundation is Mr Alex Popov, President of the Moscow Diamond Bourse and the Vice President is Mr Ernie Blom, President of the World Federation of Diamond Bourses.

About Authorised Diamond Dealer ®

Authorised Diamond Dealer® is the largest accreditation programme in the history of the diamond industry with objective to sustain and improve consumer confidence for diamonds and diamond jewellery worldwide.

The accreditation programme is based on a fundamental retail diamond industry Code of Practices and a set of obligations to ensure high level of consumer service.

The accreditation programme gives access to educational and degree programmes, trade benefits, specific marketing programmes and tools, and gives the opportunity to be associated to the most direct and engaging campaign to influence the choice of the consumer when buying diamond or diamond jewellery « For a safe and responsible purchase, always prefer an Authorised Diamond Dealer®.

The Authorised Diamond Dealer’s label represents the ultimate mark of confidence of the diamond industry to influence consumer’s diamond buying decision.

The World Diamond Mark has established a set of operating principles to reinforce confidence in the diamond supply chain. All participants in WDM projects are required to sign and adhere to these principles.


Official World Diamond Mark Website