Record Black Friday and Thanksgiving Online Sales Due to Mobile Shoppers

Online sales in the United States over Black Friday and Thanksgiving hit record highs as shoppers bought more items using their mobile phones and devices.

That has given encouragement to retailers as they set about holiday season selling.

Criteo, a commerce marketing company, said that shoppers made 40 percent of their purchases on Black Friday online via mobile phones as compared with 29 percent last year.

Online sales were $7.9 billion on Black Friday and Thanksgiving, up close to 18 percent from 2016, said Adobe Analytics, which monitors sales at the 100 largest US web retailers.

The report appeared to be backed up by anecdotal and other evidence showing that bricks-and-mortar stores were not seeing strong traffic, and certainly not the frenzied shopping of previous Black Fridays. However, retail research firm ShopperTrak reported that store traffic fell less than 1 percent on the year on Black Friday.

The National Retail Federation (NRF), which had predicted strong holiday sales helped by rising consumer confidence, said that good weather across much of the US had helped draw shoppers into stores.

The NRF, whose overall industry sales data is closely watched each year, is scheduled to release Thanksgiving, Black Friday and Cyber Monday sales numbers tomorrow (Tuesday).

TVs, laptops, toys and gaming consoles were reportedly the best-sellers due to heavy discounts.

Meanwhile, Adobe said that Cyber Monday (today) is expected to create a further $6.6 billion in Internet sales – that would make it the biggest American online shopping day ever.