Tiffany Opening NY Pop-Up Stores To Give Holiday Sales Some Sparkle

Tiffany & Co. is aiming to increase sales by opening of two tourist-oriented pop-up stores in Manhattan.

The move likely comes as a response declining same-store sales.

The stores are to be set up in New York's bustling Grand Central train station and the Rockefeller Center.

They will offer pre-wrapped jewelry, as well as accessories, home gifts and other items, according to media reports.

They are seen likely to remain open for a year to 18 months, to give the jeweler time to assess their impact.